
Lakeside × Lattice
Live parlay demo for fund partners
A working prototype that shows how structured AI research maps to ranked projects — not a slide deck.
View live siteOne paid Discovery · A roadmap built for you · Then we build
We’re not consultants — we’re owner-operators. We run a family print shop, a paper company, and a golf brand, and we felt every one of these problems first: the 2am quote, the invoice that doesn’t match it, the job that slips through the cracks. We built the AI to kill them in our own shops — then we bring it to yours, starting with a $2,500 Discovery.
Half back if you don't move forward. Full credit if you do.
Every AI agency pitch looks the same: three tiers, generic case studies, a six-figure retainer, and a promise that they’ll figure out the specifics “once you sign.” Nobody can tell you what would actually move the needle for your business because nobody has bothered to look at your business.
We do it the other way around.
$2,500 buys you a real audit. We point our AI research engine at your business and your competitors, then we hand you a roadmap with named projects, ranked by what will actually pay back. If you hire us to build them, great. If not, you keep the report and we refund half — the most it ever costs you is $1,250. Either way, you finally know what to do.
We don’t come from a consulting deck. We run a family print shop, a paper company, and a golf brand — real businesses with real invoices, real deadlines, and real margins to protect. Every system we’d build for you, we built for ourselves first, because we needed it.
Pricing a job by hand at midnight while a competitor's number is already sitting in the customer's inbox. We've sent that quote. Too many times.
The number you quoted and the number you invoiced quietly drift apart — margin leaking a little on every job, nobody catching it until the year's over.
Work lost between intake, proof, press, and shipping because the only thing tracking the handoff was somebody's memory — and somebody was out that day.
Your best people burning hours a day on the same copy-paste task, because nobody ever built the thing that just does it for them.
“I’ve sent a quote at 2am and watched the same job go out wrong on the invoice three weeks later. I didn’t want a vendor — I wanted the problem gone. So we built it. That’s what we bring to you.”
Tell us your business — we’ll point the same research engine that powers the full Discovery at your site and hand you a real taste in under a minute. Free. One per email.
No tiers. No retainer. No 90-page deck. The point of the engagement is to figure out what you actually need — then to tell you, honestly, in writing.
You pay up front. We commit to delivering a real report you keep regardless of whether you hire us further. No hour-long discovery calls. No proposal merry-go-round. The transaction itself is the qualifier.
We ask the things consultants spend three meetings figuring out. Industry, headcount, current site, marketing channels, monthly spend, the three workflows that hurt the most, the tools you already pay for, the 90-day win you actually want, the people who sign off. Be blunt. We use everything.
The same research workflow we built for our own outbound prospecting — flipped to point at you. We map five to ten of your closest competitors, audit your site, scrape your reviews, identify which tools your stack is missing, and pull together industry signals from the last 90 days. Hours of work, run in parallel.
We don't pick from a menu. We name four to six specific projects we'd recommend, with ballpark cost ranges, expected payback, sequencing, and dependencies. We also tell you what we would NOT do — the obvious ideas that won't move your number. Ten to fifteen pages, designed to actually be read.
If a project in the report makes sense to you, we'll quote it. Honest scope, honest price. Don't move forward? Keep the roadmap and we refund half — the most Discovery ever costs you is $1,250. Build with us and the full $2,500 credits to your first invoice. Worst case half price, best case free.
The agencies that publish "Starter / Growth / Scale" tiers are selling you the box, not the work. We’ve never finished a Discovery and recommended the same project twice — because no two businesses have the same gap.
After Discovery, you’ll see exact numbers for the specific projects we’d build for you. Most fall between $4k and $50k each. Most clients pick one or two.
Discovery is paid up front, so the incentive is to be right, not to keep selling. Here’s what that buys you that a prompt and a pitch deck can’t.
We run a family print shop, a paper company, and a golf brand. The systems we'd build for you, we built for ourselves first. Most AI consultants have never put a model anywhere near a real invoice.
Intake, then deterministic math, then a reviewer pass, then a human sign-off. The number on the quote is provably the number on the invoice. Generic tools ship the guess and hope you catch it.
We measure against your own work, your past quotes, charts, and orders, so the output is right in your world. A generic model is just confidently wrong in language you don't use.
Half of Discovery is "don't build this, buy the $40-a-month tool." We're paid for the roadmap, not the build, so the incentive is to be right. Most agencies get paid either way.
We don’t pitch slides and disappear. Every engagement below is a working deployment — branded portals, quoting tools, and demos you can click through right now.
Full portfolio — 25+ apps & live demos
Live parlay demo for fund partners
A working prototype that shows how structured AI research maps to ranked projects — not a slide deck.
View live site
Print quoting & job intake portal
Email-to-estimate workflow: intake, server-verified pricing, and push to production scheduling.
View live site
Sponsorship sales MVP
Branded portal for sponsor packages, creative generation, and the sales workflow their board asked for.
View live site
Menu portal for on-course dining
Staff-facing menu management with brand-consistent presentation for the clubhouse.
View live site
Brand-forward site rebuild
A dark, cinematic rebuild of a boutique installer's site — real project gallery, mobile-first, built from a cold pitch.
View live site
Prospect Heights butcher shop preview
Full brand-forward web preview built from a cold pitch — hours, story, and local credibility on day one.
View live site
AI capability demos (prototype)
Interactive prototypes that show where AI fits in a real studio workflow — RFP, knowledge, rendering.
View live site
Branded client portal MVP
Password-gated portal shell scoped to how the firm actually onboards buyers and tracks deals.
View live site
Branded trade portal demo
A working demo of customer self-service and order visibility — built for the pitch, ready to extend.
View live siteProof, not promises. Discovery starts the same way these did — one real problem, one working prototype, then a roadmap of what to build next.
Every engagement starts here. Answer a few questions about your business and we’ll hand you an instant read on your biggest pain points and where AI can pay off — no charge, no catch.
Our AI engine maps 5–10 of your direct competitors, audits your site and reviews, pulls 90 days of relevant industry signals, and cross-references everything against the answers from your intake. Hours of research, parallelized — done by the time you finish your coffee.
We hand you a 10–15 page report written for your business — not a template. Four to six named projects, ranked by ROI × difficulty, with scoped cost ranges. A "skip this" section for the obvious ideas that won't pay back. Yours to keep either way — and if you don't move forward, half your $2,500 comes back.
The second you submit, you get an on-screen read on your top pain points and the AI projects we’d run — built from your own answers. A real taste of the work before you ever talk to us.
Like what you see? The full Discovery goes deep — a personalized report with named projects, a prioritized sequence, the competitive context for each recommendation, and an honest “skip this” section. We’ll scope it when you reach out.
We tell you honestly if we’re a fit. No pitch deck.
Two weeks. Full audit. Pain mapping. A written roadmap you keep. Don't move forward and half ($1,250) comes back; build with us and the full $2,500 credits.
One, two, or all three. We deliver. You grow.